Bringing ideas to life through visual storytelling.
Design. Content. Photography.
ABOUT ME
I’m Sara, a Melbourne-based designer and mum, inspired by the beauty of everyday life and my Italian heritage. My days are a blend of creativity and family life – from school drop-offs to late-night design sessions, always with a coffee in hand.
Italy holds a special place in my heart – its warmth, simplicity, and effortless beauty inspire everything I create. Whether I’m designing, cooking, or dreaming up new projects, I’m drawn to the same idea: living beautifully and sharing that through my work. I love collaborating with like-minded brands who value authenticity, style and storytelling.
I’m super visual, and always have been. I see the world through colours, textures and the joy of simple pleasures. I bring these qualities into my work, creating dream collaborations and projects. Design should never be boring – that’s where I step in to tell your story in the most beautiful way. Here’s some of my favourite things:
What I do
-
Whether sharing my own lifestyle moments – from food to design or collaborating with a brand to craft beautiful lifestyle content, this is where I truly shine. My goal is always to produce work that is visually inspiring and deeply engaging.
-
With over 16 years experience as a Senior Graphic Designer, design is part of everything I do. I can tackle any brief – whether it’s print, digital, print management or event collateral – bringing creativity and attention to detail to every project. I take pride in my work and love adding my personal style to each piece I create.
-
Where do I start with food? It’s always been a big part of my life – watching my Nonna cook as a child, learning recipes from my mum and now sharing them with my own children. I love how food connects people and evokes emotions and I bring this passion into my everyday life, as well as sharing it through my work.
-
I love telling stories through my photography. Obsessed with photos from an early age, my passion has only grown over time. I take pride in creating beautiful, high-quality images that stand out. And if it hasn’t been obvious yet, my favourite subjects to photograph are food, products, travel and people.
-
I remember asking my parents to take me to Italy when I was just four years old. With my Italian heritage close to heart, I’ve always been obsessed with travelling there. When I finally went for the first time, it all made sense. Since then, I’ve been driven to bring the spirit of Italian culture into both my life and my work wherever I can.
Work with me
Graphic Design
Crafting thoughtful branding and visual solutions with over 16 years of experience.
Content Creation
Styling and producing engaging content that connects with audiences and elevates brands across digital platforms.
Photography
Capturing refined, story-driven imagery that highlights products, people and places with beauty and intention.
“Sara is a talented and creative art director whom I always turn to when I need something truly special designed for my clients.
More recently Sara, as a freelance Designer and Art Director, has been the go-to creative designer for effie&co and a number of my personal projects.
Talented, creatively intuitive, thoughtful and reliable are just some of the descriptives for her, and importantly, a delight to work with. I could not recommend her more highly.”
EFFIE YOUNG
effie&co
What they Say
“Sara was incredibly professional, attentive, committed to understanding the essence of our brand and considerate throughout the entire process.
From the very beginning she took all of our requests and feedback into account and managed to translate our words and vision perfectly into the Gold Over Blue logo and overall design of the brand.
The final result captured our brand beautifully – elegant, timeless, and full of personality.”
CARLOTA CASTELA
Gold Over Blue
“I've had the pleasure of working with Sara for over 10 years. She is an exceptionally talented graphic designer and content creator with a keen aesthetic eye.
Her work consistently meets the highest standards and she brings both professionalism and creativity to every project. Beyond her technical skills, Sara is an absolute delight to work with.”
STEPHANIE CARDEN
e&c communications
