BRIEF: To elevate Spendless Shoes’ campaign imagery by moving away from bold, sales-driven red designs and developing a more sophisticated, premium visual direction.

RESULT: A striking campaign was developed and executed, introducing a playful yet sophisticated new direction. Collaborating and directing multiple stylists and photographers, we captured talent and stills that felt premium and a significant departure from the brand’s previous work. The high-quality imagery was rolled out across Australian stores and online channels, successfully elevating the brand’s visual identity.