BRIEF: To create, design, and art direct a festive Christmas catalogue for Petbarn, with the opportunity to refresh and elevate the look while staying aligned with their existing brand identity.

RESULT: The outcome was a fun, vibrant, and festive Christmas catalogue that exceeded the client’s expectations. This large-scale project involved two full days of studio shooting with a team of creatives — and some very fluffy models. I directed photographers and stylists to produce unique scenes for a variety of product shots, while working closely with the client to ensure their vision was fully realised. Following the shoot, I designed the catalogue and managed the print production. The final piece was not only a success with the client but was also submitted to several print awards.