BRIEF: To develop concepts for campaign imagery across multiple seasons. My role was to define the overall look and direction for each season, lead photographers and stylists in bringing that vision to life, and design and execute of all printed signage across Australian stores.

RESULT: Each season launched with its own distinct yet premium visual identity. Collaborating with leading Australian creatives such as Virginia Dowzer and Sam Smith, we delivered campaign imagery and in-store executions that not only aligned with the brand but also exceeded the client’s expectations.